I just ran across a promotional tool that actually makes some sense. The idea is based on the concept of Wine Tasting or Food Tasting. The author gives the reader a taste of his/her book without ramming it down their throat.
Tastes: free reads, a chapter excerpt, a taste of the dialogue, or an exciting taste of a scene.
When I was able to write every day, I would post a taste of whatever I was working on or post a quesiton about several different ways the scene would/could play out.
With so many authors crying out "read my book!" new, different, and creative ways for promos are always necesarry.
Always looking for ideas.